Tops Markets
At Tops Markets under the parent company Northeast Shared Services I am responsible for working on interior pages of the printed ads, as well as in store signage and creating creatives for holidays, promotional material and messaging blocks.
Best deals in town icons
Instant Bonus
Created multiple options for product promotions with examples to display how the product interacts with the information.
Message Block Creatives
When the holidays are approaching or opportunities for a big sale, designers are responsible for coming up with ideas that are easy to lay out in the printed ad as well as possibility for a store sign and digital usage.
Illustration and Messaging
For Halloween I was in charge of handling all of the creative assets for the ads, this includes the color palette, font choices and the illustration styles.
Holiday pages for
printed ad
Work on specialty pages of printed ad that serve as an outer page that wraps around the entire book. The themes range from Christmas, New Years, Valentines Day, Thanksgiving, Fourth of July, and any other major holiday.
NEW YORK STATE OF WINE
Initiative to start putting wine in grocery stores in New York State, approached to design logos but decided to give it a brand identity including a color palette, and illustration style.
Logo Ideas
ILLUSTRATION STYLE
When coming up with the illustration style I wanted to focus on worn vintage look to associate with the elegance of aging wine. In addition added textures and bold color to accentuate this.
ILLUSTRATION Examples
Focused heavily on the wine bottles and the act of opening wine to show the celebratory action of drinking wine with the used worn look
