Logo Design

This logo is for a new yoga studio called Become Boulder based out of Boulder Colorado. The company was started by a person who wanted to combine her love for yoga and her profession as a teacher. She stated that she wanted to create a place where teachers could go and decompress and reconnect with themselves. The client expressed that she wanted the logo for her new company to represent her new move to Boulder Colorado, education, and yoga. I decided to focus on the more serene aspect of yoga and tied it into the landscape of her new move to Colorado. I then added the open book to represent both a part of the landscape but also education. Her notes also included that she wanted a logo that was more on the illustrative and represented a creative side.